The authors demonstrate a measurement system that allows the brand owner to measure brand value and brand equity and diagnose a brand's strengths and weaknesses in the marketplace
"The Go-Giver" tells the story of an ambitious young man named Joe who yearns for success
while others explore the theoretical and political implications of the urban future in Asia
“The Way of Walking Alone
In his first novel in 30 years
Earth, The Sequel: The Race to Reinvent Energy and Stop Global Warming McGraw-Hill Education International The authors demonstrate a measurementHow to harness the great forces of capitalism to save the world from catastrophe. The forecasts are grim and time is running out, but that's not the end of the story. In this book, Fred Krupp, longtime president of Environmental Defense Fund, brings a stirring and hopeful call to action. We can solve global warming. And in doing so, we will build the new industries, jobs, and fortunes of the twenty first century. In these pages, the reader will