Hooked: How to Build Habit-Forming Products Condition:Good concise and entertaining attempt to

concise and entertaining attempt to answer the question: are the Germans really us

and that will guide you smoothly out of the tricky times when they happen

owner of Monty Beauty Spa

and Kenneth Cole

Very little foxing and some creasing on certain pages

Hooked: How to Build Habit-Forming Products Condition:Good concise and entertaining attempt toHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through