What Is Brand Equity, Anyway? - Selected Papers on Brands and Advertising Jesvin Yeo For 9-year-old Phoebe Howell and

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What Is Brand Equity, Anyway? - Selected Papers on Brands and Advertising Jesvin Yeo For 9-year-old Phoebe Howell andWhat Is Brand Equity, Anyway? is a must read for those involved with creating, planning and researching effective brands and advertising. Advertising and marketing academics or anyone interested in the field of advertising and brand strategy should add this book to their collection. What Is Brand Equity, Anyway? explores the way in which brands work, the factors that define the making of a strong brand and how brand strength can be measured and