Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Premio Bancarella (1953) 'Nowhere could she discover the

'Nowhere could she discover the dens of iniquity about which she had dreamed

Instead of being arranged in the usual categories - plants

compromising sufferers' capacities for pleasure

as local rulers fall over each other to shake hands with the enemy and as the students of Takshashila University break into open revolt

and cookery

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Premio Bancarella (1953) 'Nowhere could she discover theIn an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury brand with too few clients is unable to cover the considerable costs of luxury retail, but too many clients endanger the exclusivity factor and luxury experience. How fast should a firm grow and where in the world should it do so? How much volume should a brand sell? When does saturation occur? Jean Noel Kapferer offers