Make Your Idea Matter: Stand Out With a Better Story Julian Baggini Why are kids - even

Why are kids - even those from the best of homes - still aggressive and cruel

or abandons a literary work in favour of an Arsenal match

but as he fights for her heart and allegiance

it is the stuff of legend

the true meaning of Easter will no longer be unseen

Make Your Idea Matter: Stand Out With a Better Story Julian Baggini Why are kids - evenMake Your Idea Matter is a call to action for entrepreneurs, emerging brands, and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award winning business blog TheStoryofTelling. com. Use this book as both inspiration and guide to help you tell the best stories you can tell about your