Creative Advertising: Ideas and Techniques from the World's Best Campaigns Condition:Well Read The authors show how leaders

The authors show how leaders who have undergone their own personal changes have strategically restructured their companies in light of the revolution that has altered American society -- that is

Edition: Media tie-in

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Creative Advertising: Ideas and Techniques from the World's Best Campaigns Condition:Well Read The authors show how leadersUnravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and