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focused creative exercises is just the boost you need to get your team's collective brain working
The cases and examples included here explore classic real-world public relations situations as well as current
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ranging from the ′wholeness′ one experiences with a true lover
In The China Study
Marketing in Hospitality and Tourism : A Consumer Focus Peter Shaffer focused creative exercises is justThe objective of this book is to integrate the theory and practice of hospitality and tourism marketing from the perspective of understanding, interpreting and meeting the needs of consumers. It features extensive use of research based literature and case study illustrations which are drawn from a wide range of international hotel and tourism organizations. All the authors have direct experience of applied consumer research in their specialist areas.
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