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Food and clean water are scarce
But only one of the two is destined to be a star
A ground-breaking book that sets out to demonstrate that Japanese is “simple
The ads and the people behind them developed the art of selling things
Wildly funny and searingly honest
What Sticks : Why Most Advertising Fails and How to Guarantee Yours Succeeds Condition:Very Good Food and clean water areWhat Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that Half the money I spend on advertising is wasted; the trouble is, I don't know which half. However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112
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