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In this semiautobiographical coming-of-age novel
But then one day his grandmother discovers some pages stuffed into the lining of an old red pushchair
But she quickly learns Greenwich is a world apart and that this comeback needs a team approach
as he foresaw it
and an abiding love for books
ZAG : The #1 Strategy of High-Performance Brands Jerwood Fiction Uncovered Prize (2014) In this semiautobiographical coming-of-age novel"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation to create lasting value
