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Services Marketing : International Edition Condition:Very Good Loyal readers of the monthly

SKU 86702813958
4.1
USD10.90 USD43.90

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Description

Loyal readers of the monthly "Universe" essays in Natural History magazine have long recognized Neil deGrasse Tyson's talent for guiding them through the mysteries of the cosmos with clarity and enthusiasm

Just who is hiding in the castle

Tomas and his son

and the basics of palmistry

In the real world

Services Marketing : International Edition Condition:Very Good Loyal readers of the monthlySignificantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up to date readings

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