Joico Moisture Recovery Shampoo Blonde Advanced ionic technology ensures 3x

Advanced ionic technology ensures 3x more hair alignment* for visibly smoother

and gives the hair an even structure

deeply restorative formula is rich in argan oil

this multi-tasking spray will help enhance shine

but it also helps maintain long-lasting curls

Joico Moisture Recovery Shampoo Blonde Advanced ionic technology ensures 3xYou know what its like to be thirsty and parched; grateful for a long, tall drink of water to rehydrate you in minutes. Your hair knows what thats like, too and it will literally lap up the hydration that the Moisture Recovery Shampoo pours into each and every strand. This rich, luxurious formula actually restores smoothness and elasticity to hair thats lost its mojo. Perfect choice for: Dry to extremely dry strands that are panting for a rescue.