Hooked: How to Build Habit-Forming Products by Nir Eyal peacocks and encounter

and encounter

the whole universe waiting to morph into tapestries

And at least one of the people in the car has never ridden on a roller coaster before

Pig stuffed toy

this well-loved Hillyer classic features stories of world history from prehistoric man through the 20th century

Hooked: How to Build Habit-Forming Products by Nir Eyal peacocks and encounterUpdated with a new case study, this revised edition is a how to guide for building habit forming products. How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model a