GENERAL IDEA, “ARTIST'S CONCEPTION; MISS GENERAL IDEA", 1971 Dan Christensen Igloo 1984 Caviar20 his close friend Suzie Frankfurt

his close friend Suzie Frankfurt

Interestingly

GI's dedication to creating multiples was tied to their critical interest in consumerism and art collecting/shopping

In 1935 he became a freelancer

we couldn’t agree more

GENERAL IDEA, “ARTIST'S CONCEPTION; MISS GENERAL IDEA", 1971 Dan Christensen Igloo 1984 Caviar20 his close friend Suzie FrankfurtGeneral Idea was founded in 1967 in Toronto by AA Bronson (b. 1946), Felix Partz (1945 1994), and Jorge Zontal (1944 1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social issues including consumerism, media consumption, the cult of the artist, and AIDS. General