GENERAL IDEA, “MIDDELBURG TILE”, 1985 General Idea Look shop and eat from beautiful to brutal and

from beautiful to brutal and elegant to uninhibited

15”H 11"W

Noland's work

chalky peach

Her most recent work places an increased emphasis on travel

GENERAL IDEA, “MIDDELBURG TILE”, 1985 General Idea Look shop and eat from beautiful to brutal andGeneral Idea was founded in 1967 in Toronto by AA Bronson (b. 1946), Felix Partz (1945 1994), and Jorge Zontal (1944 1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social and art world issues including consumerism, media consumption, the cult of the artist, and