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A History of Brands: Origins of Consumer Markets SFF_Gift_Guide a breakout book that exploresDiscover the fascinating evolution of branding with Richard Shears A History of Brands. In this comprehensive yet concise guide, Shear traces the origins and growth of some of the worlds most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale. In A History of Brands, youll explore: Brand