Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd SFF_Gift_Guide " -Bill McKibben

" -Bill McKibben

given her money

periodicals

In Blast the Sugar Out

with concrete tools to make it happen

Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd SFF_Gift_Guide " -Bill McKibbenIn this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions