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Principles of Marketing Procurement Entrepreneurship

SKU 3659754541
4.6
USD400.00 USD437.00

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Description

Entrepreneurship

providing real world technology examples that demonstrate the principles covered in each chapter

and say "use your best judgment": it tells you what choices to make

presents what every learner should know about using technology to complete your education

This updated edition includes new case studies and topics related to country risk

Principles of Marketing Procurement EntrepreneurshipMaster the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of

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