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Welcome to the eighth edition of Computer Networking: A Top-Down Approach
and practitioner project management courses with an information technology focus
New interactive self-assessment problems are provided throughout the text to help students monitor their level of understanding and progress
- Brand new business management toolkit feature highlights the essential tools that are integrated in the course
Projects are risky undertakings
Services Marketing: Concepts, Strategies, & Cases Risk Welcome to the eighth editionExplore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end of chapter cases address current global issues, such as
