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CPCM* Accreditation
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Promotion: New Analytics and Implications for Retailers and Manufacturers
a multi-faceted approach to a category health assessment is developed
or a supplier’s category analyst or category management director selling in an idea or concept to a marketing director or sales director within their organization
Assortment: New Shopper-Focused Metrics and Advanced Technologies Certification Training CPCM* AccreditationProduct assortment is where large amounts of analytic time is spent since products not carried by a retailer cant sell. Assortment analysis determines how to fit innovation into the product range. Participants inquire how to use new data sources, technologies, and analytics in advanced assortment, and consider the impact demand based clustering and assortment. Learn how to create advanced product assortments with: Actionable ways to incorporate
