Measuring Category Health (Baseline & Incremental Drivers) Select Option:Training Course Package $79 This is course 3 of

This is course 3 of 12 in our Category Management Master’s Series

Each of these areas will be reviewed in detail

temporary price reduction

this program is ideal for you

CPCA & CPCM* Level

Measuring Category Health (Baseline & Incremental Drivers) Select Option:Training Course Package $79 This is course 3 ofCourse Overview Participants learn how course time a category health assessment, including an exploration of internal and external influences. An in depth understanding of baseline and incremental sales volume, drivers and measures are included in this assessment. Participants acquire the ability to address important questions that relate to a categorys health, including those associated with the consumer, trends, the economy, competition, and tactics