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con base en el propósito de la categoría para un detallista específico
beyond the category role
Answer this very important question
data to insights and presentation skills
and Advanced Programs
The What Assessment: Category Insights Using Advanced Data Sources CPCA con base en el propósitoCategory assessments are WHERE opportunities are identified primarily through the evaluation of historical data. There are many ways that assessments can be improved and enhanced to reflect the Shopper to incorporate more advanced data sources and analytics. Participants learn how to derive deeper category insights. Explore advanced category assessment approaches, including: New and evolving data sets necessary for best in class techniques and
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